Sparks of Innovation
Alluring Innovations - ALLURE. It means to entice by charm or attraction. Draw them in. INNOVATION. A new method or idea. That is the basis for Alluring Innovations. But what does that really mean? Let's start at the beginning.
Three years ago a woman named Cassondra, that would be me, decided to move to a little city called Nashville, TN. I believed that Nashville would offer me the opportunities I was looking for while still being close to my family in Chattanooga. I found some of the opportunities I was looking for but also found that a lot was missing. I wasn't happy being at the bottom of the ladder where I couldn't affect change. As I worked, I found that the more ideas I had, the less room there was for new ideas. I wanted to be involved with INNOVATION. Then, like so many people I lost my job due to cutbacks. Instead of just looking for a new job, I started to throw myself into the community. I became involved with the Social Media movement in the Nashville area. I began to realize that some of my past online volunteer experience was work in Social Networking and Social Media Marketing. An idea began to turn in my mind, maybe I should start my own company and specialize in Social Media.
Soon after, I was offered the opportunity to move back home near my family in Chattanooga. As I observed the online communities and looked for Chattanooga companies I found that the landscape was littered with companies who didn't understand how important Social Media could be to their businesses. Many businesses either don't have networking pages or have ones that have been abandoned.
My "mission" is clear. I want to help businesses build their social media marketing campaigns. Help businesses bring in, keep, and interact with customers. ALLURE. Help people to understand what it can do for them and how to go about doing it. As we speak I am working with a talented graphic designer named Parker Bowab to develop our logo (and he'll be available to clients for their needs as well!) Additionally, while the website is just this blog at the moment, in time I will work with a web designer to develop a comprehensive website that will help my clients better understand what I can do for them. Finally, we also have a talented photographer who can work with clients on their photography needs. For now, look here for updates as we expand! You can also check out the Twitter feed at AllureInnovate to see some of my favorite social media (and some pure tech) stories.
